Website redesign

A redesign is needed when the site no longer explains the product, looks disjointed, or interferes with development. We keep what already works, rebuild weak points and translate the result into a system that is convenient to maintain.

Discuss your project Revolution — semafor project Revolution

01

When a cosmetic update is not enough

If users do not understand the proposal, the mobile version loses to the desktop, and a new block has to be reinvented every time - the problem is already in the structure and system. Then the redesign becomes a working tool, rather than changing the color of the buttons.

02

What is included

  1. 01

    Audit

    We analyze the structure, content, interface, mobile scenario and technical limitations of the current site.

  2. 02

    New architecture

    We clarify pages and navigation, preserve useful materials and remove competing meanings.

  3. 03

    Visual system

    We update the brand image in the digital environment and create repeatable rules instead of one-time solutions.

  4. 04

    Safe passage

    We plan URLs, metadata and redirects so that the launch of a new version does not reset the accumulated search signals.

03

Related projects

All work ↗

04

How we work

01

Diagnostics

We fix business goals and check where the current site interferes with the user or team.

02

Priorities

We separate mandatory changes from ideas for the future and determine the scope of the first version.

03

Reassembly

We are designing a new path, design system and adaptive screens based on real content.

04

Migration

We transfer content, check redirects, forms, analytics and indexing before switching.

05

Frequently asked questions

Is it possible to update the design without full development?

Yes, if the technical basis allows the new system to be reproduced without permanent compromises. This is clarified during the audit; Sometimes it makes more sense to keep the platform, sometimes it’s better to rebuild the frontend.

What will happen to the site’s position in search?

Redesign in itself does not require a loss of position. It is important to save valuable URLs and content, set up permanent redirects correctly, and check canonical, sitemap and metadata after launch.

Do I need to change the entire site at once?

Not always. A large product can be updated section by section if the overall system is defined in advance and there is no conflict between the old and new versions.

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