Branding and corporate identity
We help the brand find its visual character and maintain it at different points of contact. We create not only a logo, but a system: typography, color, composition, graphic techniques and rules that the team can work with every day.
Discuss your project
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When a brand needs a common visual language
To launch a new company, change positioning or the moment when the website, presentations and social networks look like different brands. The scale of the system is determined by real media, and not by the formal size of the brand book.
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What is included
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Visual direction
We translate the character and values of the product into specific criteria for the future image.
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Logo and identity
We create a sign, typography, palette and graphic principles that work together.
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Carriers
We test the system where the brand meets people: on the website, on social networks, packaging or presentation.
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Terms of use
We are preparing a compact guide and files so that the team can maintain integrity without the daily supervision of the designer.
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How we work
Study
We discuss the product, audience, competitors, character and real points of contact.
Direction
We show a possible visual language and agree on the criteria before detailed rendering.
System
We develop the basic elements and immediately test them on practical media.
Broadcast
We finalize the layouts, prepare the sources and explain the rules in simple working language.
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Frequently asked questions
How is identity different from branding?
Branding covers the image and communication of a brand more broadly, and identity is responsible for its visual expression. Our service combines them: visual solutions are based on the task and nature of the business.
Can I order just the logo?
You can start with a compact set, but the sign still needs to be tested along with color, typography, and a few real media. Otherwise, it will remain a separate picture without a system.
Do you really need a big brand book?
No. We need instructions that correspond to the scale of the team and the number of media. Sometimes a short guide, prepared files and a few templates are enough.
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Have a challenge that needs a clear system?
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